Jewelry Stores.   Greeting Card Companies.  Florists.  Wine Brokers.  Overpriced Restaurants.  That's who benefits from Valentine's day.  I guess hijacking Christmas wasn't enough. 

So they invented a holiday.  

A holiday that is strategically placed in a part of the year where people are just starting to financially recover from Christmas.  I don't mean to sound jaded and cynical, but it's the truth... and you know this.